Xiaomi, Oppo, Vivo Cut 2026 Smartphone Targets by Up to 30%
Updated
Updated · Nikkei Asia · Jun 30
Xiaomi, Oppo, Vivo Cut 2026 Smartphone Targets by Up to 30%
3 articles · Updated · Nikkei Asia · Jun 30
Summary
Major Chinese phone brands have told suppliers they are cutting 2026 shipment targets again, with some plans reduced by as much as 30%.
Rising costs and unprecedented component shortages are driving the cuts, adding fresh pressure to a smartphone market already struggling to recover.
The pullback by Xiaomi, Oppo and Vivo signals weaker production expectations across the supply chain and points to a softer demand outlook for the rest of the year.