Apple Warns AI Chip Shortage Could Add $270 to iPhone Pro Prices
Updated
Updated · TechCrunch · Jun 17
Apple Warns AI Chip Shortage Could Add $270 to iPhone Pro Prices
3 articles · Updated · TechCrunch · Jun 17
Summary
Tim Cook said higher prices for Macs, iPhones and iPads are “unavoidable” after memory and storage chip costs rose fourfold from last year.
AI-driven demand for hardware has tightened global DRAM and NAND supply, and Cook called Apple’s efforts to absorb those costs “unsustainable.”
TechInsights estimated Apple would need to add about $270 to the next iPhone Pro to preserve margins; the current iPhone 17 Pro starts at $1,099.
A September iPhone launch could give Apple its next chance to raise prices, while memory-heavy on-device AI features risk adding further cost pressure across its lineup.