Apple Eyes iPhone 18 Pro as First True AI Device With iOS 27 for 99% of Users
Updated
Updated · Forbes · Jun 14
Apple Eyes iPhone 18 Pro as First True AI Device With iOS 27 for 99% of Users
3 articles · Updated · Forbes · Jun 14
Summary
Two new reports cast Apple’s iPhone 18 Pro with iOS 27 as a potential AI turning point, arguing it could become the first “true AI device” when the software reaches users this fall.
M.G. Siegler said Apple may win consumer AI by taking it mainstream for the 99% of users who are not on the bleeding edge, helped by voice-first Siri demos that appeared to run live.
Mark Gurman was less bullish, calling the new Siri AI a me-too product arriving 2 years after Apple’s original promises, though still good enough to help the company ease out of its AI crisis.
The bet now hinges less on launch timing than on execution: if Siri AI works well at release, it could give buyers a fresh reason to upgrade iPhones and reset Apple’s AI narrative.