Updated
Updated · DualShockers · Jun 29
Activision Locks Modern Warfare 4 Early Access Behind $69.99 Digital Pre-Orders
Updated
Updated · DualShockers · Jun 29

Activision Locks Modern Warfare 4 Early Access Behind $69.99 Digital Pre-Orders

3 articles · Updated · DualShockers · Jun 29

Summary

  • $69.99 digital pre-orders are required to get early campaign access for Call of Duty: Modern Warfare 4, shutting out physical buyers from the perk.
  • Activision's promo also says the game will not be on Xbox Game Pass this year, reinforcing a push toward full-price purchases ahead of the October 23 launch.
  • The sales strategy comes after a weaker Call of Duty outing, with Activision looking to rebuild momentum around Infinity Ward's next mainline release.
  • Modern Warfare 4 is being positioned as a return to a more grounded style, with a campaign centered on a Republic of Korea Marine during a North Korean invasion.

Insights

With console shortages and price hikes, will Modern Warfare 4's next-gen focus alienate the average gamer before its launch?
Can an 'Average Joe' soldier in a grounded Korean war setting truly revitalize the struggling Call of Duty franchise?
After a $300M Game Pass loss, is this new Call of Duty strategy a brilliant recovery or Microsoft's biggest gamble yet?