Sony Signals PlayStation 6 May Top $1,000 as It Rejects Significant Hardware Losses
Updated
Updated · Wccftech · Jun 29
Sony Signals PlayStation 6 May Top $1,000 as It Rejects Significant Hardware Losses
3 articles · Updated · Wccftech · Jun 29
Summary
Sony told investors it does not intend to sell hardware at significant losses, signaling the PlayStation 6 may launch with a much higher price than past consoles.
A bill of materials nearing $1,000 and rising RAM and SSD costs make it unrealistic for Sony to absorb all component inflation, the company said.
Sony added that recent price increases outside Japan have not hurt demand so far, suggesting it sees room to protect margins even as costs climb.
The company also pointed to devices such as the PlayStation Portal, hinting it may lean on alternative hardware and cloud-based access rather than heavily subsidize the next console.