British American Tobacco Cuts 9,000 Jobs to Save £600 Million by 2028
Updated
Updated · bbc.co.uk · Jun 29
British American Tobacco Cuts 9,000 Jobs to Save £600 Million by 2028
3 articles · Updated · bbc.co.uk · Jun 29
Summary
BAT said it will eliminate 5,500 roles and outsource 3,500 more—nearly a fifth of its 47,000 global workforce—with the cuts already under way and due to finish by year-end.
£600 million in annual savings is the target by 2028 as the maker of Lucky Strike and Dunhill pushes a broader cost-cutting plan to make the business more digital and AI-focused.
Shrinking cigarette sales are driving the overhaul as smokers increasingly switch to vapes and nicotine pouches, pressuring traditional tobacco groups to reshape their operations.
The company did not specify where the affected jobs are located, but said its U.S. business will not be hit.