Updated
Updated · Eurogamer.net · Jun 28
CD Projekt Rebrands as CD Projekt Red After Stakeholders Approve 1 Brand
Updated
Updated · Eurogamer.net · Jun 28

CD Projekt Rebrands as CD Projekt Red After Stakeholders Approve 1 Brand

3 articles · Updated · Eurogamer.net · Jun 28

Summary

  • CD Projekt has formally changed its name to CD Projekt Red Spółka Akcyjna after stakeholders voted at the company’s latest general meeting to unify the parent company and studio identities.
  • The board said the move reflects the company’s core business—making and publishing video games—and should make its products easier to link to the company globally while helping recruitment.
  • CD Projekt Red had previously referred only to the game-development arm and its five studios, while the broader CD Projekt name covered other subsidiaries such as GOG before its sale to co-founder Michał Kiciński.
  • For players, the change is unlikely to alter the studio’s output, but it blurs the distinction between news from the development studio and from the listed parent company.

Insights

After selling its GOG platform, can CD Projekt Red's sole focus on game development secure its future, or was divesting a major mistake?
With five games in development, can the newly rebranded CD Projekt Red finally complete its 'redemption arc' and avoid repeating past failures?