Updated

Updated · Ynetnews · Jun 28

Google, Samsung Team With 2 Eyewear Brands for Fall Smart Glasses Push Against 80% Meta Share

Updated

Updated · Ynetnews · Jun 28

Google, Samsung Team With 2 Eyewear Brands for Fall Smart Glasses Push Against 80% Meta Share

3 articles · Updated · Ynetnews · Jun 28

Google and Samsung plan to launch smart glasses this fall with Warby Parker and Gentle Monster, using a dedicated open operating system to mount a fresh challenge to Meta.
Meta enters that test from a dominant position, controlling more than 80% of the market and selling about 7 million pairs in 2025.
Google and Samsung are betting Android integration and Google AI can offset Meta’s lead in style-driven consumer adoption, where Meta already offers $299 camera glasses and a $799 display model.
The broader field is getting crowded: Snap sells bulky $2,195 Specs, while Chinese rivals including TCL, Rokid and XREAL offer lighter or cheaper alternatives around $600.
Apple is also reportedly accelerating its own glasses work, but the category still faces a basic hurdle—proving why mainstream users need face-worn computers at all.

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11 Sources

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Google-Samsung’s 2026 Smart Glasses Launch: AI Integration and Ecosystem Play Target Meta’s 69% Market Share

Overview

In 2026, Google and Samsung, together with Warby Parker and Gentle Monster, launched a new line of AI-powered smart glasses. This move signals Google’s ongoing commitment to innovative devices for the AI era, following its earlier releases of smart display glasses and audio-only models for the Android XR platform. The new eyewear offers hands-free, heads-up support, aiming to change how users interact with technology while staying present in their surroundings. This collaboration marks a pivotal moment in personal tech and directly challenges Meta’s dominance in the smart glasses market, setting the stage for a new era of wearable innovation.

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