Luxury Home Sellers Offer OpenAI Stock Swaps for $2.6 Million Homes as Listings Stall
Updated
Updated · Business Insider · Jun 28
Luxury Home Sellers Offer OpenAI Stock Swaps for $2.6 Million Homes as Listings Stall
2 articles · Updated · Business Insider · Jun 28
Summary
Luxury sellers from Brooklyn to Miami are advertising that they will accept private-company shares such as Anthropic, OpenAI or SpaceX for multimillion-dollar homes, even though few expect all-stock deals to close.
The pitch is aimed at newly wealthy tech workers holding hard-to-sell pre-IPO equity, using listing language to reach that niche audience as housing advertisers face targeting limits.
Sellers say the tactic also reflects investment goals: a Tribeca apartment cut $1.5 million from its original $7.8 million asking price, while a Miami family would swap a $2.6 million home for AI shares.
The strategy is emerging as luxury homes sit on the market longer, with high prices, elevated mortgage rates and a small buyer pool making attention itself a valuable asset.