US Prime Day Online Spending Hits $26.4 Billion, Beating Adobe's $26.3 Billion Estimate
Updated
Updated · Bloomberg · Jun 27
US Prime Day Online Spending Hits $26.4 Billion, Beating Adobe's $26.3 Billion Estimate
2 articles · Updated · Bloomberg · Jun 27
Summary
$26.4 billion in US online spending was recorded across all retailers during Amazon's four-day Prime Day event, slightly above Adobe's $26.3 billion forecast.
Adobe said the total was driven not only by Amazon's annual sale but also by overlapping promotions from Walmart and Target that extended the shopping surge across the broader retail market.
Spending for the period rose 9.3% from last year's Prime Day sale in July, showing the event still expanded despite tougher comparisons and wider competition.
The result underscores how Prime Day has evolved into a multi-retailer US shopping event, with rivals increasingly using Amazon's sale window to capture demand.