IDC Sees iPhone 18 Pro Prices Rising Up to $200 as Memory Crisis Lifts Costs
Updated
Updated · MacRumors · Jun 26
IDC Sees iPhone 18 Pro Prices Rising Up to $200 as Memory Crisis Lifts Costs
3 articles · Updated · MacRumors · Jun 26
Summary
$200 is now IDC's upper-end estimate for an iPhone 18 Pro and Pro Max price increase, above its earlier forecast of a $100 hike for those models and $50 for base versions.
Rising memory costs are driving the revision after Apple lifted some Mac and iPad prices by as much as $300, with IDC saying 12GB RAM in the Pro phones points to similar pressure.
That would put the iPhone 18 Pro starting price around $1,249 to $1,299 and the Pro Max at roughly $1,349 to $1,399.
IDC says demand may hold up because 54% of iPhones shipped since 2022 cannot run the new Siri AI, while premium buyers are seen as less price-sensitive and often finance purchases monthly.
A foldable iPhone expected this year could average about $2,500 and reach $3,000 in higher storage tiers, potentially helping Apple absorb some memory-cost pressure elsewhere.