Updated
Updated · What Hi-Fi? · Jun 25
LG C5 42-Inch OLED Jumps to £729 After Hitting £649 Prime Day Low
Updated
Updated · What Hi-Fi? · Jun 25

LG C5 42-Inch OLED Jumps to £729 After Hitting £649 Prime Day Low

3 articles · Updated · What Hi-Fi? · Jun 25

Summary

  • £729 is the new Prime Day price for the 42-inch LG C5 OLED, up from its £649 record low yesterday, though the deal tracker still calls it the best small OLED offer available.
  • The rebound reflects fast-moving Prime Day pricing rather than a broader pullback in discounts, with editors expecting Amazon could cut the set back to £649 later today or tomorrow.
  • The 42-inch model remains far below its £1,400 launch price, and the C5 line is still being pitched as strong value for buyers prioritizing picture quality, smart features and gaming performance.
  • Prime Day 2026 is still running through Friday, with rival retailers also offering TV discounts, underscoring that shoppers may still find better prices beyond Amazon.

Insights

Is your Prime Day deal genuine, or is AI using your personal data to set a unique price?
As retailers deploy AI-driven pricing, is the very idea of a 'fair deal' becoming a myth?