Amazon Rolls Out Prime Day Deals at Over 50% Off Ahead of June 24 Start

1 articles · Updated · ZDNet · Jun 22

Over 50% discounts are already appearing across Amazon categories including tech, home, beauty and outdoor goods, even though Prime Day officially begins tomorrow.
Amazon is also using the run-up to push memberships, extending the Prime for Young Adults free trial to 3 months from the usual 1 month and adding a $20 Audible credit.
Highlighted offers include a Fire TV Stick 4K for under $20, an Oura Ring 4 at $399 from $499, an Apple Watch Series 11 at $279 from $399 and a Galaxy S26 Ultra at $1,100 from $1,300.
Other retailers including Walmart, Best Buy, Target, Costco and Sam's Club are already matching the early-sale momentum with competing discounts.
The early markdowns suggest Prime Day shopping is spreading beyond Amazon's official event window into a broader summer retail price war.