xAI's Grok Draws Over 50% of Traffic From NSFW Content as Web Visits Drop 22%
Updated
Updated · Forbes · Jun 24
xAI's Grok Draws Over 50% of Traffic From NSFW Content as Web Visits Drop 22%
3 articles · Updated · Forbes · Jun 24
Summary
More than half of Grok’s activity now reportedly comes from pornographic images, videos, adult role-play chats and similar requests, with xAI said to be expanding explicit image- and video-generation tools.
A 22% drop in Grok web traffic from January to May appears to be driving that push, as analyst Adam Crisafulli called it a bid for relevance while saying xAI has fallen further behind OpenAI, Anthropic, Google and Meta.
Similarweb said Grok posted the steepest traffic decline of any major AI model this year, while rivals moved the other way—Claude rose 369%, DeepSeek 44%, NotebookLM 43% and Gemini 40%.
Grok’s adult-content tools are already under legal and regulatory scrutiny in the EU, India, Brazil and the U.S., including a California suit over sexualized altered images of teenage women and criticism of weak safeguards.