Lexar ES5 2TB SSD Drops to $295, Cutting 26% During Amazon Prime Day

Q: With SSD prices set to drop 10% this year, is this 26% Prime Day discount actually a good deal for consumers?

Yes—if you need this kind of drive now, the 26% Prime Day cut looks like a solid deal. The key reason is that the discount is larger than the expected 5% to 10% broader decline in SSD average selling prices through 2026. Even if the market softens later, a 26% markdown today is materially better than waiting for a typical industry-wide drop, especially on a premium niche product rather than a basic portable SSD. That said, this is not a bargain in absolute terms. At $295 for 2TB, the Lexar ES5 still carries a premium for features many buyers do not need: magnetic MagSafe-style mounting, direct 4K ProRes recording support, 2,000 MB/s speeds, AES-256 encryption, and rugged IP65, drop-resistant construction. ZDNET’s 3/5 rating reflects that tension: it is well-suited to creators, but expensive for general storage use. For content creators using an iPhone or Samsung phone for video capture, the value is easier to justify. The magnetic design and direct-recording support solve a real workflow problem, and comparable creator-focused SSDs often cost more than standard external drives. For ordinary consumers, falling SSD prices elsewhere in the market mean better value may be available by waiting or by buying a non-magnetic external SSD. So the deal is good relative to this product’s usual price, but only truly compelling for buyers who will use its specialized features.

1 articles · Updated · ZDNet · Jun 24

$295 buys Lexar's ES5 Magnetic External 2TB SSD during Prime Day, marking a 26% discount on the portable drive.
Up to 2,000 MB/s read and write speeds over USB-C let the SSD handle 4K Apple ProRes recording at 120Hz without slowdown, targeting content creators and other power users.
A built-in MagSafe-compatible magnet attaches the drive directly to newer iPhones, while Lexar includes a magnetic ring for Android phones and supports Samsung Pro Video recording.
The ES5 also emphasizes durability and security with 256-bit AES encryption, an IP65 rating and drop resistance up to 3 meters.
Amazon Prime Day runs June 23-26, and ZDNET rated the deal 3/5 while noting the cheaper 1TB version is $185 but the 2TB model offers better value.