Wellness Influencers Push Nicotine Pouches for Productivity as Doctors Say Only 6% of Smokers Quit
Updated
Updated · Mashable · Jun 24
Wellness Influencers Push Nicotine Pouches for Productivity as Doctors Say Only 6% of Smokers Quit
1 articles · Updated · Mashable · Jun 24
Summary
Mashable’s latest Trending Now episode examines a growing wellness trend that markets nicotine pouches, patches, gum and lozenges as tools to boost focus, alertness and productivity.
Doctors told The New York Times those claims often exaggerate or misrepresent the research, even though nicotine can make users feel more alert and has shown limited benefits in narrow medical settings.
Many studies on nicotine’s effects are also clouded by tobacco-industry funding, adding uncertainty to influencer claims that present the drug as a clean cognitive enhancer.
Dependence remains the central risk: about half of smokers try to quit each year, but only 6% succeed, underscoring how a substance sold as a performance aid can become addictive.