Updated
Updated · The Associated Press · Jun 11
FDA Memo Says 2 Fruit Vapes Weren't Better Than Tobacco at Helping Smokers Quit
Updated
Updated · The Associated Press · Jun 11

FDA Memo Says 2 Fruit Vapes Weren't Better Than Tobacco at Helping Smokers Quit

3 articles · Updated · The Associated Press · Jun 11

Summary

  • A six-page FDA memo said Glas's mango and blueberry e-cigarettes did not show statistically significant quit-smoking advantages over tobacco-flavored vapes, despite winning authorization last month.
  • FDA instead said the products did not need added adult benefit because teens were unlikely to use them, citing Glas's age-verifying phone-app unlock system.
  • That rationale departs from the agency's longstanding stance that fruit and dessert flavors face a high evidentiary bar because they appeal to children; menthol approvals for Juul and NJOY had shown stronger adult-benefit data.
  • The unusually brief memo omitted basic study details such as sample size and was posted more than a month after approval, fueling criticism from health groups and 10 Democratic senators who called the decision reckless.
  • The Glas application, filed in 2021, was first cleared by FDA scientists in February, then blocked by a senior official before the fruit flavors were approved during Marty Makary's final full week as commissioner.

Insights

Can a smartphone app truly shield teens from the allure of newly approved fruit-flavored vapes?
Could legalizing some flavored vapes be the only way to combat the dangerous illicit market?