Updated
Updated · Yahoo · Jun 23
BBB Warns Prime Day Shoppers of Fake Amazon Links as 30% of 2025 Scam Reports Hit Online Shopping
Updated
Updated · Yahoo · Jun 23

BBB Warns Prime Day Shoppers of Fake Amazon Links as 30% of 2025 Scam Reports Hit Online Shopping

3 articles · Updated · Yahoo · Jun 23

Summary

  • Prime Day 2026 runs June 23-26, and the BBB says scammers are using fake Amazon links, bogus seller pages and phishing messages to exploit shoppers chasing early discounts.
  • Those scams often mimic order confirmations, payment problems, delivery issues or Prime account alerts, pushing users to click through to pages that steal passwords, card numbers and addresses.
  • BBB said online shopping scams accounted for about 30% of Scam Tracker reports in 2025, with Prime Day messages seeming especially credible because shoppers already expect deal alerts and shipping updates.
  • Amazon and the BBB advise shoppers to open deals through Amazon's website or app, verify sellers and return policies, and avoid paying through digital wallets or prepaid cards when a credit card is available.

Insights

With AI making scams nearly perfect, is consumer vigilance still enough to prevent online fraud?
As online fraud becomes a multi-billion dollar industry, who bears the ultimate responsibility for protecting consumers?