Updated
Updated · ZDNet · Jun 23
Costco Launches 5-Day Member Appreciate Days Sale as Amazon Prime Day Runs June 23-26
Updated
Updated · ZDNet · Jun 23

Costco Launches 5-Day Member Appreciate Days Sale as Amazon Prime Day Runs June 23-26

3 articles · Updated · ZDNet · Jun 23

Summary

  • Costco began a five-day Member Appreciate Days event on June 22, timing the promotion to overlap directly with Amazon Prime Day.
  • Amazon’s sale runs June 23 through June 26, earlier than its usual July slot, setting up a head-to-head week of discounting across electronics and other categories.
  • Costco’s highlighted offers include TVs and Apple devices, alongside the retailer’s regular monthly markdowns during the same period.
  • The overlap adds Costco to a broader field of Prime Day rivals, with Walmart and Sam’s Club also pushing competing deals.

Insights

As retail giants battle with member-only sales, who is truly winning the war for long-term customer loyalty: Amazon or Costco?
With giants like Amazon adding new fees, is Prime Day becoming an unprofitable trap for small third-party sellers?
Discounted smartwatches are top deals, but is your personal health data the hidden price you pay for these bargains?