Updated
Updated · ZDNet · Jun 23
Amazon Cuts Kindle Colorsoft to $160, Lowest Price Ever at 36% Off
Updated
Updated · ZDNet · Jun 23

Amazon Cuts Kindle Colorsoft to $160, Lowest Price Ever at 36% Off

3 articles · Updated · ZDNet · Jun 23

Summary

  • $160 buys Amazon's Kindle Colorsoft during Prime Day, marking a $90 discount and the lowest price recorded since the color e-reader launched in October 2024.
  • The 36% markdown runs as a labeled Prime Day deal, with the event scheduled for June 23-26 and the offer expected to last until Friday at 11:59 p.m. PDT.
  • Kindle Colorsoft stands out for faster page turns and library navigation, plus a color display and multicolor highlighting aimed at comics, magazines and note-heavy reading.
  • Amazon moved Prime Day into June this year from its usual July timing, widening the window for early-summer device promotions.

Insights

Is the Kindle Colorsoft's breakthrough price a true bargain or a push for compromised technology?
Is Amazon using this sale to permanently capture the digital comic and magazine market?