Updated
Updated · The Grocer · Jun 23
UK Supermarkets Brace for Second 2026 Heatwave Sales Boost as May Heat Lifted Till Sales 4.6%
Updated
Updated · The Grocer · Jun 23

UK Supermarkets Brace for Second 2026 Heatwave Sales Boost as May Heat Lifted Till Sales 4.6%

3 articles · Updated · The Grocer · Jun 23

Summary

  • NIQ said this week’s extreme heat should lift UK supermarket sales again after May’s heatwave helped push total till sales up 4.6% year on year in the four weeks to 13 June.
  • 0.4% growth in the latest two weeks to 13 June showed how quickly momentum faded in cooler, wetter weather, with volumes down 1.7% and shoppers spending £490 million less than in the previous fortnight.
  • 25% of FMCG spending came through promotions, up from 23.5% a year earlier, while own-label sales rose 5.4% in value and premium own-label lines climbed 9.1%.
  • 70% growth in suncare and 34% in ice cream highlighted the heat effect, while frozen became the fastest-growing super-category with spend reaching £252 million.
  • Asda’s sales fell 4.9% in the 12 weeks to 13 June and Aldi was flat, while NIQ warned demand could weaken again into August and face more pressure from mortgage, energy and food-cost rises in September.

Insights

As living costs soar, why are UK shoppers flocking to premium supermarket brands instead of the cheapest value lines?
With rivals investing billions, can Asda's outdated business model survive the UK's brutal grocery price war?
Could a peace deal in the Middle East unexpectedly cool UK food inflation and rescue struggling household budgets?