Meta Unveils $299 Adventurer and Fury Glasses, Adds $399 Kylie Jenner Starfire
Updated
Updated · Bloomberg · Jun 23
Meta Unveils $299 Adventurer and Fury Glasses, Adds $399 Kylie Jenner Starfire
3 articles · Updated · Bloomberg · Jun 23
Summary
$299 Adventurer and Fury glasses mark Meta’s first lower-priced smart glasses sold under its own brand rather than Ray-Ban or Oakley.
Meta priced the new models $80 below the second-generation Ray-Ban Meta Wayfarer announced last year, pushing further down-market to widen adoption.
$399 Starfire, developed with Kylie Jenner, extends the lineup toward younger and more fashion-focused buyers.
The launch builds on Meta’s earlier smart-glasses push with eyewear partners, but shifts the company toward owning more of the branding while keeping a cheaper entry point.