Meta Rolls Out Facebook AI Mode and $3.99 Subscriptions as It Pushes New Editing Tools
Updated
Updated · TechCrunch · Jun 15
Meta Rolls Out Facebook AI Mode and $3.99 Subscriptions as It Pushes New Editing Tools
3 articles · Updated · TechCrunch · Jun 15
Summary
Meta on Monday began rolling out Facebook “AI Mode,” which lets users ask natural-language questions and get synthesized answers drawn from public posts, Groups and Reels instead of standard search results.
The feature extends Meta’s push to make Facebook more engaging and useful through AI, but it also raises reliability concerns because answers are generated from everyday user discussions rather than vetted sources.
Facebook also added AI editing tools for collages, video transitions and photo presets that can restyle clothes, hairstyles and accessories, including virtual sports jerseys in Stories and profile pictures.
The launch follows a string of recent Facebook AI additions—from animated profile pictures and Marketplace auto-replies to a creator assistant—and fits a broader effort to deepen usage and open new revenue streams.
That monetization push already includes global subscription plans across Facebook, Instagram and WhatsApp starting at $3.99 a month, with more AI-related tiers reportedly planned.