Updated
Updated · 9to5Google · Jun 23
Google Store Cuts Pixel 10 Pro Fold by $350 as Amazon Undercuts Pixel Phones by up to $50
Updated
Updated · 9to5Google · Jun 23

Google Store Cuts Pixel 10 Pro Fold by $350 as Amazon Undercuts Pixel Phones by up to $50

3 articles · Updated · 9to5Google · Jun 23

Summary

  • $350 off the Pixel 10 Pro Fold leads Google Store's Prime Day 2026 sale, with Pixel discounts ranging from $75 on the 10a to $250 on the 10 Pro and Pro XL.
  • Amazon is pricing Pixel phones even lower—typically by another $25 to $50—bringing the Pixel 10a to $399, the Pixel 10 to $549 and the Fold to $1,399.
  • Google also discounted accessories and wearables, including Pixel Buds 2a at $99, Pixel Buds Pro 2 at $169 and Pixel Watch 4 models starting at $309.99.
  • Fitbit and Nest devices are included as well, with Amazon listing the Charge 6 at $89.95, the Inspire 3 at $69.95 and Nest Wifi Pro at $89.99.
  • The overlapping promotions are timed to Amazon Prime Day 2026, but Amazon's sale ends June 26 while Google Store's offers run through June 28 at 11:59 p.m. PT.

Insights

As Amazon pushes out Nest, is Google's sales strategy enough to counter its biggest retail partner and rival?
With AI now guiding shoppers, how can brands win when algorithms, not just people, decide what is the best deal?