Amazon Invites India Users to Test Hindi Alexa+ for 600 Million Speakers
Updated
Updated · TechCrunch · Jun 22
Amazon Invites India Users to Test Hindi Alexa+ for 600 Million Speakers
2 articles · Updated · TechCrunch · Jun 22
Summary
Amazon emailed some Indian customers to join a beta for Alexa+ in Hindi, asking them to submit a Hindi-language form by June 22.
The company is using the test to refine its conversational AI for India, where more than 600 million people speak Hindi and many users switch between Hindi and English.
The beta notice warned the software may contain bugs, return inaccurate information, or mispronounce local nuances; Amazon confirmed testing but gave no launch date for India.
Alexa launched in India in 2017 with English and added Hindi in 2019, while the newer Alexa+—first announced in 2025—reached all U.S. users only in February after a slow rollout.
This year Amazon has expanded Alexa+ to markets including the U.K., Canada, Brazil, Mexico, Italy and Germany, offering it free to Prime members and by monthly subscription to others.