Apple Cuts AirTags 4-Pack to $90 at Amazon, Best Buy in First Major Discount

Q: Is Apple's first AirTag 2 price cut hinting that even better tracking technology is already on its way?

No. The AirTag 2 discount looks more like a Prime Day sales tactic than a signal that a new tracker is imminent. The timing matters. Amazon has moved Prime Day 2026 up to late June and is using early deals to drive purchases from existing Prime members. Apple products are often used as headline offers during these events, and the AirTag 2 only launched in January 2026, making this its first meaningful promotional cut rather than a typical end-of-cycle clearance. There is also no solid evidence in the available reporting that Apple is preparing an AirTag 3 or a replacement with radically better tracking. The AirTag 2 itself is the current upgrade: it uses Apple’s second-generation Ultra Wideband chip, extends Precision Finding range by about 50%, adds Apple Watch support for Precision Finding, and has a louder speaker. That is the “better tracking technology” now on sale. What is true is that Apple’s broader tracking stack is still evolving. Ultra Wideband adoption is expanding across Apple devices and the wider location-tech market, and software improvements to Find My are continuing. That makes future gains likely over time, especially in precision, interoperability, and user features. But a single Amazon price cut does not, by itself, point to an imminent breakthrough product. For now, the stronger reading is simple: Amazon is discounting a still-new Apple accessory to capitalize on Prime Day demand, not telegraphing Apple’s next move.

3 articles · Updated · The Verge · Jun 22

$90 gets buyers Apple’s latest AirTags four-pack at Amazon and Best Buy, a new low that cuts the per-tracker price to about $22.50.
Prime Day drove the markdown, making this the first notable discount on the new AirTags since their launch earlier this year.
Costco is also offering a five-pack for $99.99 to members, effectively adding a fifth tracker at no extra cost.
The updated AirTags keep iPhone-focused features such as Precision Finding and shared tracking, while the new model extends finding range by 50% and raises speaker volume by 50%.