Best Buy Launches 7-Day Tech Fest Sale June 22 to Rival Amazon Prime Day
Updated
Updated · Mashable · Jun 17
Best Buy Launches 7-Day Tech Fest Sale June 22 to Rival Amazon Prime Day
1 articles · Updated · Mashable · Jun 17
Summary
June 22-28 marks Best Buy's weeklong Tech Fest, a counter-programming push that runs nearly twice as long as Amazon's June 23-26 Prime Day.
More than 40 products are already listed as price-matched, cheaper at Best Buy, or exclusive there because Amazon inventory has run out.
Discounts highlighted ahead of the event include $600 off the Motorola razr ultra, $400 off select M4 MacBook Air models, and $250 off the Apple Watch Ultra 2.
Amazon's early Prime Day offers still generally beat Best Buy's pre-sale pricing, though Best Buy has carved out pockets of strength in older Apple devices and out-of-stock items.
The overlapping promotions add to a broader late-June retail showdown as major chains try to siphon demand from Amazon's marquee shopping event.