Updated
Updated · BBC.com · Jun 18
8-Year-Old Tommy Wins Toy Story 5 Black Card Contest From 1,000 Entries
Updated
Updated · BBC.com · Jun 18

8-Year-Old Tommy Wins Toy Story 5 Black Card Contest From 1,000 Entries

3 articles · Updated · BBC.com · Jun 18

Summary

  • Tommy, 8, from Blackpool will have his artwork shown before all UK screenings of Toy Story 5 after winning the BBFC Black Card design competition.
  • More than 1,000 entries were submitted, and Tommy’s painting of the characters’ feet — including new character Lilypad — was chosen as the official card, carrying his signature.
  • Tom Hanks, Tim Allen, Joan Cusack and Greta Lee congratulated him at a London preview event, where Hanks and Allen signed his framed design and director Andrew Stanton praised his work.
  • Toy Story 5 opens in UK cinemas on Friday, with the BBFC saying the film centers on a toys-versus-tech clash as Woody, Buzz and Jessie face their biggest challenge yet.

Insights

Can 'Toy Story 5's' 'toys vs tech' theme truly address parents' real-world fears about online safety?
Is the BBFC's competition a PR move to extend its regulatory influence from film to social media?