Cottage Cheese Shortage Empties Shelves as TikTok Protein Craze Strains Supply
Updated
Updated · The New York Times · Jun 20
Cottage Cheese Shortage Empties Shelves as TikTok Protein Craze Strains Supply
2 articles · Updated · The New York Times · Jun 20
Summary
Good Culture cottage cheese has become hard to find at many grocery stores, with shoppers reporting shelves that are sparse or sold out entirely.
TikTok-driven eating habits and a broader “protein-maxxing” push have lifted demand faster than producers can replenish stock, creating a squeeze across the category.
Food production constraints have stretched cottage cheese makers to their limits, turning a niche dairy item into a recurring sellout.
Good Culture’s recent sale to a private equity firm has also drawn consumer suspicion, reflecting wider distrust of food-industry dealmaking amid concerns about health and product quality.