Cancoillotte Demand Jumps 25% in May as Viral TikToks Empty French Store Shelves

1 articles · Updated · CNN · Jun 20

Demand for cancoillotte rose 25% in May after French influencers pushed the little-known regional cheese as a low-fat, high-protein option, with some supermarkets and producers running out of stock.
Johan Papz's April 23 TikTok — now at 2.2 million views — framed the cheese as a diet-friendly "cheat code" after highlighting its roughly 130 calories, 8 grams of fat and 16 grams of protein per 100 grams.
Fromagerie Poitrey-La Belle Etoile reported a 10% sales increase in May alone, while the industry group said the social-media buzz was organic rather than sponsored.
The surge builds on a longer revival for the Franche-Comté specialty: sales have climbed 35% over seven years, it won PGI status in 2022, and the association has now received its first US import inquiry.

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After conquering France via TikTok, can this low-fat 'miracle cheese' find a permanent place on American dinner tables?

Can a 2,000-year-old cheese survive its viral TikTok fame without sacrificing the quality that earned its protected status?

When influencers rebrand ancient heritage as a modern 'cheat code,' what does this reveal about the future of marketing traditional foods?

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