Updated
Updated · Android Central · Jun 20
Nothing Teases New 'b' Device as Community Review Program Opens to Early Testers
Updated
Updated · Android Central · Jun 20

Nothing Teases New 'b' Device as Community Review Program Opens to Early Testers

3 articles · Updated · Android Central · Jun 20

Summary

  • Nothing opened applications for a new Community Review Program that gives selected fans early access to unreleased devices, with shipping covered and review units kept by testers.
  • A simple “(b)” teaser on X, alongside Pokémon Jumpluff and Blastoise, suggests the company is preparing a new product or series distinct from its usual “a” branding.
  • Jumpluff also appeared in the review-program post, linking the two announcements and hinting that the mystery device could be part of the early testing effort.
  • The tease lands after CEO Carl Pei said he wants to win over “bored iPhone users,” while co-founder Akis Evangelidis said CMF will skip a Phone 2 Pro successor but promised more flagship Nothing products this year.

Insights

As a RAM crisis forces Nothing to cancel budget phones, is its challenge to Apple a bold vision or a risky bet on brand?
Can Nothing's design-led rebellion survive the coming AI war, or will its innovation prove to be only skin-deep against tech giants?