Updated
Updated · Wealth Management · Jun 18
Wealthcare Adds 26 Advisors, $1.8 Billion AUM a Year After Sammons Deal
Updated
Updated · Wealth Management · Jun 18

Wealthcare Adds 26 Advisors, $1.8 Billion AUM a Year After Sammons Deal

1 articles · Updated · Wealth Management · Jun 18

Summary

  • $1.8 billion in added assets and 26 new advisors marked Wealthcare’s first year under Sammons Financial Group, including December’s purchase of $417 million Crowley Wealth Management.
  • About $900 million of 2026 deals signed or under letters of intent reflects Wealthcare’s push into larger practices, which CEO Matt Regan said was enabled by Sammons’ permanent-capital backing.
  • That backing is also reshaping the platform: Wealthcare staff now hold Sammons shares through an ESOP, and the firm is coordinating M&A with sibling RIA NorthRock Partners.
  • A fourth-quarter or early-2027 program could let Midland National agents plug into Wealthcare’s platform, extending Sammons’ wealth buildout beyond annuities while Beacon strategies are integrated into the offering.

Insights

As insurers acquire wealth firms, how can clients trust that financial advice won't become a sales pitch?
Is the 'permanent capital' model a stable haven for advisors, or just a new form of corporate control?