NOTUS Drops The Star Rebrand After 1-Month Trademark Fight
Updated
Updated · The New York Times · Jun 18
NOTUS Drops The Star Rebrand After 1-Month Trademark Fight
1 articles · Updated · The New York Times · Jun 18
Summary
NOTUS said Thursday it will abandon plans to rename itself The Star after settling a trademark lawsuit with rival outlet The Washington Star.
May's suit argued readers could confuse the two Washington publications because of their similar names, location and reporting focus; settlement terms beyond the name change were not disclosed.
Both sides will pay their own legal costs, according to a court filing, while NOTUS said it is still working toward a new name.
The dispute followed NOTUS's April rebranding push and The Washington Star's relaunch last month under owner Dovid Efune, reviving a newspaper that stopped printing in 1981.