Efune Sues NOTUS Over 'The Star' Name as 2 D.C. Outlets Target Washington Post
Updated
Updated · The New York Times · May 28
Efune Sues NOTUS Over 'The Star' Name as 2 D.C. Outlets Target Washington Post
1 articles · Updated · The New York Times · May 28
Thursday's trademark suit pits Dovid Efune against NOTUS over its planned use of "The Star," escalating a naming clash into a legal fight.
Efune has revived The Washington Star more than 40 years after it stopped printing, while NOTUS only weeks ago said it would rebrand as The Star and add local news and sports coverage.
Both outlets are trying to win readers from The Washington Post, which cut its staff by a third in February after losing more than $100 million a year.
The duel lands in a battered media market where publishers are coping with layoffs, falling search traffic and pressure to build paid subscriptions.
In a battle of billionaires, can two rival 'Star' newspapers truly save D.C.'s local news coverage?
After forty years in the dark, who truly owns the legacy and the name of 'The Washington Star'?
As AI transforms news, will human journalists or algorithms have the final say at Washington's new publications?