Updated
Updated · TechCrunch · Jun 18
Mivo Launches Free iPhone App With 2 Daily Scroll Sessions to Curb Doomscrolling
Updated
Updated · TechCrunch · Jun 18

Mivo Launches Free iPhone App With 2 Daily Scroll Sessions to Curb Doomscrolling

2 articles · Updated · TechCrunch · Jun 18

Summary

  • Launched last month, Mivo Scrolling is now offering a free App Store app that manages social-media use with scheduled sessions instead of hard blocks.
  • Users can set 2 daily scroll windows and choose specific apps, then get prompts asking why they are opening them before automatic scrolling takes over.
  • Regular pauses every 2, 3 or 5 minutes and a post-session check-in are designed to build awareness without shaming users for continuing.
  • A home-screen widget shows daily scroll time and the next session, positioning Mivo within the broader slowtech push for more intentional phone use.

Insights

In an economy built on attention, how can a free app promoting less screen time survive?
Can a mindfulness app truly combat social media algorithms designed to be addictive?
Are gentle nudges enough to break our scrolling addiction, or is it just a digital placebo?