Updated
Updated · TechCrunch · Jun 18
Karamo Brown Launches $14.99 Kē Wellness App With AI Clone
Updated
Updated · TechCrunch · Jun 18

Karamo Brown Launches $14.99 Kē Wellness App With AI Clone

1 articles · Updated · TechCrunch · Jun 18

Summary

  • Kē is now live on iOS and Android at $14.99 a month after a three-day free trial, giving users access to an AI version of Karamo Brown for real-time advice in his voice.
  • The app pairs that chatbot with personalized fitness plans, meal guidance based on food at home, meditation videos and community groups focused on issues such as sobriety and wellness.
  • Delphi powers the digital clone using Brown’s interviews, podcasts and other recordings, while Brown said human moderators oversee interactions and the tool is meant to steer users toward real-world support, not replace it.
  • Celebrity AI remains a fast-growing but contested market, with stars licensing voices for replicas even as others warn about unauthorized use of likenesses and fans forming unhealthy attachments to chatbots.
  • Delphi plans to add agentic features later, allowing AI Karamo to carry out tasks inside the app, such as updating a user’s workout plan directly.

Insights

Is Karamo Brown's AI a helpful personal coach or a data-hungry clone?
When AI gives life advice, who is legally responsible for the consequences?