Updated
Updated · Bloomberg · Jun 18
Take-Two Opens Grand Theft Auto VI Pre-Orders June 25, Sending Shares Up 3.4%
Updated
Updated · Bloomberg · Jun 18

Take-Two Opens Grand Theft Auto VI Pre-Orders June 25, Sending Shares Up 3.4%

3 articles · Updated · Bloomberg · Jun 18

Summary

  • June 25 will mark the start of Grand Theft Auto VI pre-orders, formally launching the sales push ahead of the game's November release.
  • Take-Two shares rose 3.4% at Thursday's New York open after the announcement, showing investor optimism around one of the industry's most anticipated titles.
  • Even with that gain, Take-Two stock remains down 8.2% this year, lagging the S&P 500 Index's 9.6% advance.

Insights

Will Grand Theft Auto VI’s potential $80 price tag set a new, permanent standard for all AAA video games?
With rivals vacating the holiday season, is the entire industry's success now dangerously reliant on a single game's launch?