Take-Two CEO Says Creativity, Not Tech, Will Challenge GTA as GTA 5 Still Sells 5 Million Quarterly
Updated
Updated · Insider Gaming · May 28
Take-Two CEO Says Creativity, Not Tech, Will Challenge GTA as GTA 5 Still Sells 5 Million Quarterly
5 articles · Updated · Insider Gaming · May 28
Strauss Zelnick said no rival — including teams led by former Rockstar developers — has matched Grand Theft Auto, and argued the next serious challenger will come from extraordinary creativity rather than technology.
At the TD Cowen conference, the Take-Two CEO said the company is “always running scared” and framed its job as attracting those rare creators into the Take-Two system before competitors do.
GTA’s staying power helps explain that confidence: GTA 5 is still selling about 5 million copies a quarter, while GTA Online continues to receive updates 13 years after launch.
That backdrop sets up Rockstar’s next test in November, when Grand Theft Auto 6 is scheduled to arrive after years of delays and repeated release-date reaffirmations from Zelnick.
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