Updated
Updated · The Denver Post · Jun 17
Immersive Empire Seeks $450,000 for $2.3 Million 16th Street Venue
Updated
Updated · The Denver Post · Jun 17

Immersive Empire Seeks $450,000 for $2.3 Million 16th Street Venue

1 articles · Updated · The Denver Post · Jun 17

Summary

  • $450,000 in Denver Downtown Development Authority funding was requested in January for an Immersive Empire venue planned for the ground floor of Tabor Center at 1147 16th St.
  • The $2.3 million project would fill a 5,500-square-foot space last occupied by Corner Bakery Cafe and add a mirror maze, infinity room, golf simulator, metaverse theater and other short-visit attractions.
  • A spokesman said the company has not yet signed a lease, and the DDDA board has not publicly discussed the request.
  • Immersive Empire is preparing to open later this month in Lafayette inside the 50,000-square-foot Bounce Empire, where $24 admission covers five attractions with more than 30 games.
  • The request joins a wider scramble for downtown incentive money, including a $35 million University of Colorado Foundation bid and a $240,000 restaurant proposal.

Insights

Can a mirror maze and metaverse theater truly solve the 'dark corner' problem on Denver's 16th Street Mall?
Is subsidizing 'experiential' attractions a sustainable new model for saving America's struggling downtowns?