Sinclair Invests in IRCODE, Launching Interactive TV in 2 Markets by July
Updated
Updated · TV Technology · Jun 17
Sinclair Invests in IRCODE, Launching Interactive TV in 2 Markets by July
3 articles · Updated · TV Technology · Jun 17
Summary
Salt Lake City and Austin stations will begin offering IRCODE-powered interactive TV in July, marking Sinclair’s first rollout after taking a strategic stake in the company.
IRCODE Lens lets viewers use a Sinclair station app and their phone camera to interact with on-screen content without QR codes, turning ads and programming into shoppable, measurable touchpoints.
First-party data is central to the pitch: Sinclair and advertisers can track engagement, conversion and campaign ROI inside the broadcaster’s own apps rather than sending users to outside platforms.
The technology already operates in 52 countries, and Sinclair said additional station markets will follow later this year as it expands interactive features across news, sports and advertising.