Vanguard Overtakes BlackRock as Top U.S. ETF Issuer After 23 Years
Updated
Updated · Wealth Management · Jun 16
Vanguard Overtakes BlackRock as Top U.S. ETF Issuer After 23 Years
3 articles · Updated · Wealth Management · Jun 16
Summary
Vanguard has become the largest U.S. ETF issuer, displacing BlackRock and ending its 23-year hold on the top spot.
A key driver was Vanguard’s S&P 500 ETF, VOO, which recently crossed the $1 trillion mark and helped lift the firm past its rival.
The leadership change lands as ETF competition intensifies, with issuers including Schwab cutting fees and firms racing to launch products tied to high-profile listings such as SpaceX.
The shift underscores how scale, low costs and flagship index funds are reshaping the U.S. ETF market even as asset managers push into newer niches like bond ladders, CLOs and private-market access.