Laopu Gold Store Sales Fall by Mid-Double Digits as Shares and Bullion Slide
Updated
Updated · Bloomberg · Jun 16
Laopu Gold Store Sales Fall by Mid-Double Digits as Shares and Bullion Slide
2 articles · Updated · Bloomberg · Jun 16
Summary
March-to-May sales at Laopu Gold’s physical stores dropped by mid-double digits from a year earlier, signaling a sharp cooling in demand for the premium jewelry brand.
BigOne Lab data analyzed by Bloomberg showed the decline, adding fresh evidence that the company’s earlier breakout momentum is fading.
Laopu Gold’s weakening sales come alongside a slump in its share price and a broader selloff in gold, a combination that is deepening investor concern over the brand’s trajectory.
The pullback marks a reversal for one of China’s hottest consumer names, with pressure now coming from both softer retail performance and a less supportive bullion market.