Riot Games Opens 2XKO Lobby to Chipotle Branding in 1st U.S.-Wide In-Game Integration
Updated
Updated · gamesbeat.com · Jun 16
Riot Games Opens 2XKO Lobby to Chipotle Branding in 1st U.S.-Wide In-Game Integration
3 articles · Updated · gamesbeat.com · Jun 16
Summary
June 16 marked Riot Games’ first brand takeover of an in-game lobby open to all U.S. players, with Chipotle launching a custom casual space inside 2XKO.
Two event windows — June 16-28 and July 21-Aug. 6 — let players earn titles, emotes and avatar items, while U.S. users can also unlock codes for real Chipotle food.
Chipotle is tying the game push to sales: customers ordering through its app or website with code TAGTEAM get the Fresh Fit Bundle, including a virtual backpack and bucket hat.
The lobby activation extends a partnership that began with a 2025 item pack and fits Chipotle’s broader push into fighting games through Evo, Street Fighter 6 and Tekken 8.
Evo remains central to that strategy, with Chipotle adding a community lounge, scavenger hunt and the returning burrito bus at the June 26-28 event.