Apple Pulls $199 Vision Pro Travel Case From International Stores as Headset Strategy Retreats
Updated
Updated · MacRumors · Jun 10
Apple Pulls $199 Vision Pro Travel Case From International Stores as Headset Strategy Retreats
2 articles · Updated · MacRumors · Jun 10
Summary
$199 Vision Pro Travel Case listings have disappeared from Apple storefronts in markets including the UK, Japan, Germany, France, Ireland and Hong Kong, signaling a quiet international discontinuation.
China and Australia still show the case as unavailable, while the accessory remains on sale in the U.S., Canada and the UAE; Apple has not announced any formal change, and Belkin's alternative bag is still offered abroad.
The pullback fits Apple's broader Vision Pro retrenchment after the $3,499 headset reportedly sold about 600,000 units, drew unusually high returns and failed to regain momentum with an M5 refresh in October 2025.
Apple has since reportedly disbanded the Vision Pro team, scrapped a cheaper Vision Air and canceled a second Vision Pro, shifting mixed-reality efforts toward AI smart glasses targeted for 2027 and AR glasses no earlier than 2029.