61% of Spaniards Would Switch ISPs for Stable Service, 20% Would Pay More
Updated
Updated · Telecompaper EN · Jun 16
61% of Spaniards Would Switch ISPs for Stable Service, 20% Would Pay More
2 articles · Updated · Telecompaper EN · Jun 16
Summary
61% of Spaniards would switch or consider switching internet providers if they were guaranteed a completely stable connection, according to a nationwide survey commissioned by internet exchange operator De-Cix.
20% said they would pay extra for a “No Delay Guarantee,” indicating some consumers would reward reliability with higher spending, not just provider changes.
88% said poor or unstable service would be a decisive or significant reason to leave their current provider, underscoring connection quality as a central competitive factor in Spain’s broadband market.
Netquest conducted the survey, which points to network stability emerging as a stronger customer retention and acquisition lever than price alone.