EA Launches In-Game Ad Platform With Brand Deals Starting at $100,000
Updated
Updated · DualShockers · Jun 15
EA Launches In-Game Ad Platform With Brand Deals Starting at $100,000
3 articles · Updated · DualShockers · Jun 15
Summary
EA has opened “EA Advertising,” a new business that lets brands buy placements directly inside its games, with examples spanning Madden, EA FC, College Football, The Sims and Skate.
Budget tiers on EA’s partner application start at $100,000 and run past $1 million, underscoring the push for new revenue as video-game development costs keep rising.
EA pitches the offering as immersive placements such as branded kits, sponsored replays, overlays and playable experiences, extending ad formats already common in sports broadcasts and esports sponsorships.
The broadest category—“In-Game Activations”—is still loosely defined, leaving open questions about how far branded content could go in non-sports titles and whether it could evolve into paywalled or access-linked promotions.