Updated
Updated · Fox Baltimore · Jun 5
McDonald's Launches 6 Permanent Specialty Drinks Nationwide as It Pushes Into Premium Beverages
Updated
Updated · Fox Baltimore · Jun 5

McDonald's Launches 6 Permanent Specialty Drinks Nationwide as It Pushes Into Premium Beverages

3 articles · Updated · Fox Baltimore · Jun 5

Summary

  • Six new drinks hit McDonald’s menus nationwide as permanent additions, split between three Refreshers and three crafted sodas rather than a limited-time summer offer.
  • The lineup targets the fast-growing specialty beverage market, with McDonald’s pitching the drinks as more premium, customizable and social-media-friendly.
  • Three Refreshers include Strawberry Watermelon, Mango Pineapple with popping boba, and Blackberry Passion Fruit with freeze-dried dragon fruit.
  • Three crafted sodas—Sprite Berry Blast, Orange Dream and Dirty Dr Pepper—add layered ingredients such as cold foam, lemonade bases and textured toppings.
  • A swag giveaway tied to the launch asks fans to DM @mcdonaldsdmv with “LADY T'S SUMMER SIPS,” extending the campaign beyond the menu rollout.

Insights

Will McDonald's new premium beverages slow down its famously fast service?
After closing its CosMc's test lab, is this McDonald's final bet on the premium drink market?