Amazon Launches AI Search for U.S. Shoppers, Generating Images in Real Time
Updated
Updated · Fox News · Jun 14
Amazon Launches AI Search for U.S. Shoppers, Generating Images in Real Time
3 articles · Updated · Fox News · Jun 14
Summary
U.S. customers on Amazon’s iOS and Android shopping app can now see AI-generated images update as they type product descriptions, then tap a matching image to browse similar items.
The feature starts in apparel and home, where style details matter most, and is meant to help shoppers who know the look they want but not the exact search terms.
Amazon says the generated image is only a visual guide rather than a product listing, so shoppers may still see only close matches after tapping through.
The rollout extends Amazon’s broader visual-search push, alongside Lens, Lens Live, image-plus-text search and AI-driven “Shop by style” collages in apparel results.