Google Launches $99.99 Screenless Fitbit Air to Challenge Whoop's $199 Fitness Band
Updated
Updated · Boy Genius Report · Jun 13
Google Launches $99.99 Screenless Fitbit Air to Challenge Whoop's $199 Fitness Band
3 articles · Updated · Boy Genius Report · Jun 13
Summary
$99.99 Fitbit Air marks Google's entry into screenless fitness bands, undercutting Whoop's $199 starting annual plan and broadening Fitbit beyond smartwatch-style wearables.
The new band tracks fitness, sleep and health metrics through the Google Health app without a required subscription, while a $100-a-year Google Health Premium tier adds a Gemini-powered AI coach.
Whoop still targets heavier data users with its 5.0 band, 14-day battery life and higher-tier memberships priced at $239 and $359 that add stress monitoring, blood pressure insights and ECG-based heart screening.
The pricing split sharpens the market contrast: Fitbit Air offers a lower long-term cost, while Whoop keeps betting that deeper analytics and its subscription model justify the premium.