Meta Previews AI Assistant, Desktop Edits App as 10% Higher Save Rate Bolsters Creator Push
Updated
Updated · TechCrunch · Jun 11
Meta Previews AI Assistant, Desktop Edits App as 10% Higher Save Rate Bolsters Creator Push
3 articles · Updated · TechCrunch · Jun 11
Summary
Meta used a Los Angeles creator event to preview an AI assistant for Edits and a desktop version of the app, extending the mobile-only video editor it launched last year against CapCut.
The AI assistant—now being tested with event attendees—uses Instagram performance data such as views and retention to explain what works, suggest new video ideas and recommend trending audio.
Meta also rolled out new Edits tools Wednesday, including a Beta tab for experimental features, deeper audience insights, topic search in the Inspiration feed and the ability to make multiple versions before publishing.
The desktop app is coming soon and will sync with mobile workflows, giving creators more precise editing control while helping Meta match CapCut and fend off TikTok and YouTube creator tools.
Meta said content made with Edits gets a 10% higher save rate and 2% higher reshare rate than other content, and more than half of Reels viewers already see Edits-made posts daily.